The Biggest Food & Drink Trends Right Now (And How to Use Them in Your Hospitality Business)

If you run a coffee shop, bar, café, restaurant, or food-focused retail space in Yorkshire, you’ll want to be all over these food and drink trends for 2025. Not only are they Instagram gold, but they’re also prime for boosting brand visibility, customer engagement, and even influencing your product development. Here’s what’s hot right now, and how you can turn trends into social media wins.

1. Matcha Mania – The Green Gold Rush

Matcha has officially taken over. This vibrant green tea powder is showing up in everything from lattes and brownies to tiramisu and soft serve. It looks good, feels premium, and taps into that healthy-ish energy Gen Z and Millennials love.

Hospitality Marketing Tip: Add a matcha item to your drinks or dessert menu, then showcase it with bright, aesthetic visuals on your social media. Don’t forget to use location-based hashtags like #YorkshireEats or #SheffieldCoffee to hit the right local audience.

2. Florals Are Blooming

Edible flowers are the new social media power move. A sprinkle of pansies, violets or marigolds makes any plate or cocktail instantly photogenic. Restaurants and cafés are using florals to create high-impact visuals that practically beg for a customer tag.

Social Tip: Garnish your best-selling item with edible flowers and place it near natural light. Encourage tagging with a simple sign or reminder: "Tag us to get featured!"

3. Throwback Treats – Nostalgic Bites Are Back

Nostalgia marketing is a full-on vibe. Think jelly cups, whipped cream-topped desserts, Pop-Tarts, and anything that feels like it came from your 2003 lunchbox. These retro eats hit emotionally and visually.

Engagement Tip: Feature a #Throwback menu item for a limited time and pair it with a cheeky caption. This creates buzz AND makes you look like the fun spot everyone wants to visit.

4. Booze Free Sober Chic

Mocktails, adaptogen sodas, fermented drinks—they’re all blowing up. More people are ditching alcohol but still want something that feels elevated and share-worthy.

Marketing Move: Create a named mocktail and serve it in a glass that screams main character energy. Share the recipe or story behind it in a Reel or TikTok.

5. Go Local or Go Home – The Hyper-Regional Flex

Customers want to feel connected to your story, and that starts with your ingredients. Shouting about where your veg, bread, or cheese comes from is no longer niche — it’s expected.

Branding Tip: Tag and use instagrams collaboration feature with local suppliers and share short behind-the-scenes stories on your Stories or in captions. This builds trust, authenticity, and boosts your SEO if you're targeting searches like "local produce cafes Yorkshire".

6. Sass Sells – Big Personality Menus

Menus are going viral for being funny, chaotic, or just straight-up bold. Whether it's puns, pop culture references or sarcastic descriptions, personality-led menus are super shareable.

Quick Win: Rename one or two items with playful titles and show them off in Stories. Encourage your audience to vote on their faves or submit name ideas (hello, free engagement).

If you’re a Yorkshire hospitality business or new food & drinks brand, weaving these trends into your social media strategy is an easy way to grow your presence, boost engagement, and build a community around your brand. Stay local, stay funny, and stay one trend ahead.

Need help bringing your content to life? Trendyn Social helps Yorkshire businesses turn trends into scroll-stopping strategy. Sign up to our free daily newsletter to stay socially Trendyn every day. Need some 1:1 help or maybe an audit? Get in touch!