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The honest truth nobody's telling you and what to do about to avoid being yet another Shopify business that fails.

AI's changing the way people search - and if your brand isn't showing up in the answers, you're already being left behind. GEO and AEO are the new buzzwords taking over the marketing world, but what do they actually mean for your small business? No fancy agency speak, no waffle - just straight-talking advice you can actually use. Grab a brew, it's time to get your brand seen.

So, you're showing up on the 'Gram, posting your flat whites, your fresh trims, your cute little fairy-lit bar — and yet... crickets. Let's fix that.

Hashtags can be the secret sauce or the reason your post flops. This is your no-BS cheat sheet to hashtag success.

From National Wine Day to BBQ Week, this May is made for the hospitality scene so make sure you're making the most of it by adding these dates to your content calendar.

Think floral food plates, matcha martinis and gut-friendly adult soft drinks.